I am the CEO & Founder of Myrefers.com . Myrefers.com is the worlds first 'friend help friend' network .
Before starting on my own, i used to work for STAR TV (NewsCorp), heading the digital business . As the lead for digital for STAR network, I launched and managed multiple products for both the entertainment & cricket business i.e. startv.in, starsports.com, 5057827 Worlds first voice only TV channel, multiple VAS products, mobile apps for our channels for iOS & Andriod platforms. Beyond this, my team produced and monetised new digital only content, managed 40+ websites (starplus.in, channelv.in among others), portals (indya.com, starboxoffice.com) & led global partnerships (Google, Yahoo, Facebook etc).
I also led all digital marketing initiatives for the STAR network like Satyamev Jayate with Aamir Khan, Bond festival for Star Movies, Star Plus relaunch as well as new channel launches like Life Ok, Fox Action movies & Fox Crime. Our work also won numerous awards and recognition globally.
I was part of the global digital leaders collective at Newscorp driving global digital strategy for the parent company. I was also on the board of some of the companies Newscorp had invested in the digital space in India.
Having worked across industries like entertainment, education, sports, technology & marketing services, my role has been of driving strategy, building teams, managing P&L for various products, business development and strategic partnership management
I am an Engineer, MBA having specialized in international marketing from IIM Kolkata and have 14+ years of global experience in the space. Prior to joining Star, i was the EVP & Head – Asia Pacific for Digitas, world’s largest digital marketing agency, part of the Publicis Groupe where i set up their entire APAC operations across 7 countries. I started my career as an entrepreneur launching 'service4u.com' and have also earlier worked for Indiatimes.com & NIIT.
I can help you with: