Rachna Khanna is a professional in the field of brand communication and experiential marketing solutions. Her expertise lies in innovating solutions for Consumer Engagement & Brand Activation.
With her unique background - education in architecture, specialization in creative concepts & communications, management development training at IIM Ahmadabad, digital media certification from NYU and a rich experience of 14 years in ATL, BTL & Digital – Rachna brings in an interesting set of skills to the table. Having worked and grown in the same organization for 8 years, she creates value at multiple functional levels – strategic, organizational and operational.
Rachna is an ideas person while being completely result oriented. Functionally, she has the knowledge of working across all marketing channels from planning to production - Advertising, Radio, Events, Activation, Direct, Digital and Retail. She has set up and managed large multifunctional teams.
Rachna is currently working independently as a digital marketing consultant while working on building a technology based solution to map interests with children.
Specialties: Integrated Marketing Solutions; Creative Conceptualisation; Communication & Branding Solutions; Internal Communication; Consumer Marketing; Trade & Channel Marketing